Care ADHD is now Noodle. New name, new look – but our service is exactly the same.Find out more

Care that thinks differently

Noodle (formerly Care ADHD) delivers consultant psychiatrist-led care for different minds - helping those with ADHD and autism be at their best.

Too many people are still waiting. As awareness of ADHD and autism grows, demand is outpacing services. We work alongside the NHS to help more people get the right care, sooner.

We're here to change

One mission in mind. We drive lasting change through neurodevelopmental care that’s personal, clinically exceptional and easy to access.

It’s not a label. It’s a life.

We created Noodle because ADHD and autism shape how someone experiences the world, every day. The right support can bring more choice, more stability and more confidence - at home, at school and at work.

Meet our leadership team

Our leaders come from the NHS, fast-growing start-ups and everywhere in between. That mix of experience is how we build something different.

  • Dr. Chris Abbott

    Chief Medical Officer

    Dr. Chris Abbott

    Chief Medical Officer

    A Consultant Psychiatrist, Chris has spent 17 years working in the NHS, including almost a decade at South London and Maudsley – the UK's largest mental health trust – leading services for under-18s. As Noodle's Chief Medical Officer, he brings robust clinical expertise and deep governance insight, always keeping patients at the very heart of our care.
  • Mark Pattison

    Chief Executive Officer

    Mark Pattison

    Chief Executive Officer

    Mark Pattison is founder and Chief Executive Officer of Noodle. He began his career as a mental health nurse before moving into NHS leadership, giving him first-hand clinical grounding in the services he’d go on to run. As a NHS Service Director, Mark oversaw mental health services across South London and Suffolk.
  • Bobby Pratap

    Deputy Chief Executive Officer

    Bobby Pratap

    Deputy Chief Executive Officer

    Bobby Pratap is Deputy Chief Executive Officer and the co-founder of Noodle, bringing close to 20 years' experience across UK health and social care policy and delivery. He began his career at the Department of Health and Social Care, rising to Private Secretary to the Minister for Care and Support.
  • Kat Frize

    Chief Operating Officer

    Kat Frize

    Chief Operating Officer

    Kat is Noodle's Chief Operating Officer, bringing around 15 years' experience building and scaling operations across SaaS, care and technology ventures, including Resource Guru, Redwood Home Care and UNITH. At Noodle, she's scaled ADHD assessments and launched the company's children and young people's service. Kat has ADHD herself, and her lived experience is woven into everything she builds – she's shaping the kind of care she'd want.
  • Emily Maginess

    Chief Product & Marketing Officer

    Emily Maginess

    Chief Product & Marketing Officer

    Emily is a seasoned marketing and growth strategist with expertise in brand development, growth and product. She's spent over a decade building marketing functions for tech and healthtech businesses – from the public sector to innovation consultancies to innovative startups. Emily leads on Noodle's brand, marketing and product direction.
  • James Whitebread

    Chief Technology Officer

    James Whitebread

    Chief Technology Officer

    James has more than 25 years’ experience leading digital transformation in global organisations. He has scaled technology teams through periods of fast growth and has deep expertise in cloud, AI and product innovation. He now applies that experience to connected health and remote patient monitoring.
  • Phil Hall

    Chief Financial Officer

    Phil Hall

    Chief Financial Officer

    A finance and corporate development specialist, Phil has spent 15 years working across professional services and healthcare corporate development, including leading dealmaking and growth strategy within fast-growing health and communications businesses. As Noodle’s Chief Financial Officer, he brings sharp financial rigour and strategic insight, now focused on overseeing the financial foundations that let expert care reach more people.
  • Alice Mcgee

    Chief People Officer

    Alice Mcgee

    Chief People Officer

    A people and organisational development leader, Alice has spent 19 years in senior HR roles across the NHS, including as Chief People Officer leading workforce, culture, communications and digital transformation across a region of more than 70,000 staff. As Noodle’s Chief People Officer, she brings deep experience in talent, engagement and organisational change.
  • Mason Fitzgerald

    Chief Governance Officer

    Mason Fitzgerald

    Chief Governance Officer

    A governance specialist, Mason has spent 20 years working across the NHS and mental health trusts, including four years as a managing consultant – working with organisations nationwide – leading on regulation and compliance. As our Chief Governance Officer, he brings high-integrity decision-making and deep regulatory insight to Noodle.

Ready to put your noodle to work?

From London to Bangalore, we're reinventing neurodevelopmental care. If you're ready to do the best work of your career, check out our roles.

Meet Mark, Noodle CEO & former NHS mental health nurse

'After many years in the NHS, I founded Noodle on a simple belief: that high-quality neurodevelopmental care should be accessible to everyone who needs it – delivered to a standard we’d all want for our own loved ones.'

Mark PattisonCEO (and Chief Enthusiasm Officer)

Care ADHD is now Noodle

The name might have changed, but our commitment to care is the same.

Noodle is our trading name

Noodle is a trading name of The Centre for ADHD Research & Excellence Ltd, registered in England and Wales (company number 14535089). Registered office: 30 Churchill Place, London, E14 5RE.