Care ADHD is now Noodle
Written by Noodle Team, Oct 27, 2026
Same team. Same care. A new name and identity, made for different minds. Learn more about why we changed.
Two years ago, we opened our doors as Care ADHD with a clear focus: to provide accessible, exceptional care for adults with ADHD. Today, that hasn’t changed but we now do more, supporting autism as well as ADHD, and children and young people as well as adults. Our ambitions go further still: supporting more conditions, in more places than the UK.
Our name needed to catch up with who we’ve become – and who we’re becoming.
Why we’re here
Most of the world wasn’t built for different minds.
A classroom that rewards sitting still. An office where the noise never stops. Social rules nobody ever quite explains, deadlines that slip away however hard you try, and the constant effort of working twice as hard just to keep up.
For many people with neurodevelopmental conditions, that’s everyday life. Plenty go years without answers, some a lifetime, carrying shame and self-doubt that were never theirs to carry. And when children miss the support they need early on, it can echo long into adulthood.
But it doesn’t have to be this way.
We’ve always believed that the right care, at the right time, can change everything: more clarity, more stability, more say over your own life. It can open up a world of possibility.
When people come to us, they bring something precious: their hope. Hope for answers, for understanding, for things to get better. We will never take that for granted, and it’s where everything about our new name and identity really starts.
'I was so quiet and so well-behaved growing up. Nobody thought girls could have ADHD unless they were really visibly struggling, so it went completely under the radar. Society had taught girls like me to be quiet, not to be understood.'
Why a name matters
Asking for help takes courage. It might start with a search you nearly didn’t make, or a friend asking, “What’s that you’re looking at?” Perhaps that’s an answer you’re not sure you want to give.
When we started exploring a new name, we kept coming back to that moment. Would you feel comfortable telling a friend or colleague where you were going? For many, a name with a diagnosis in it makes that harder. It puts the label before the person. We wanted a name that starts with the person instead.
Noodle is a gentle, everyday word for the mind, as in “use your noodle”. It’s warm, easy to say, and doesn’t ask you to announce a condition if someone happens to be looking over your shoulder. It may feel lighter, more playful even – but it isn’t making light of ADHD or autism. A warmer name doesn’t mean softer standards, but it is a name people can approach on their own terms.
'When you think "ADHD", you think naughty little boys bouncing off the walls. I'm introverted. I don't like standing up in front of people. So, I didn't recognise some of the traits in myself. Not before I realised ADHD presents so differently in women.'
Different minds, expressed
One creative idea guided everything in our new identity: different minds, expressed. There’s no single way to experience ADHD or autism, so there was never going to be a single way for us to show it. So how do we build a brand that communicates and celebrates difference?
For anyone who loves the design detail, here’s how that idea comes to life.
Seen, not judged
Look at the two o’s in our logo. They’re a little like eyes, and they’re there for a reason. So many people come to us having felt judged long before they felt seen. We wanted the first thing you notice about us to look back at you with warmth and curiosity, not judgement.
Around them, nothing is quite uniform. Capitals sit next to lower case, and letters are gently rotated, slightly off the line. The edges are softly textured: a little imperfect like all of us, but real. It’s a logo with difference baked into it, clear and confident in what it stands for.
Two voices, side by side
Our typography speaks in more than one voice. One is our clinical voice: clear, authoritative and trusted. Alongside it, you’ll see handwritten type, chosen to represent the voices of the people we support, from young children to teenagers to adults. Expertise and lived experience live comfortably on the same page or screen, because that’s how great care should be designed.
What it feels like
Across the new identity, you’ll see doodles and sketches. That’s because some things are hard to put into words: what a busy mind feels like, how to describe hyperfocus, or how the same room can feel completely different to two people. We worked with three independent illustrators, each with their own way of seeing the world, to tell a richer story about living with a neurodevelopmental condition. Their sketches and styles – each different – help to convey concepts, ideas and experiences that words alone might struggle with.
Illustrations by Guy Field, Amy Tibbles and Erola Boix
Life, as it’s lived
Our whole team was determined to avoid the stock-photo clichés that so often come with anything to do with mental health or neurodivergence: the head in hands, the clinician in a white coat, the blank stare out of a window. Those images tell one story, and it’s rarely the whole or right one. Instead, our photography is candid: sometimes reflective, sometimes full of hope, but always showing people in the middle of living, never reduced to a diagnosis.
Welcome to Noodle
From Tuesday 27 October 2026, you’ll start to see Noodle wherever you used to see Care ADHD: on our website, in your inbox and on anything we send you.
Our team is exactly who it’s always been, and our commitment to exceptional, evidence-based clinical care – the kind we’d want for our own loved ones – hasn’t changed. What’s new is a warmer, more human way of connecting with the people we serve and sharing their stories.
So however you’ve come to know us, and whatever brought you here, welcome to Noodle.
If you're a patient, your care isn't affected by this change. Head to our Help Centre to learn more.
